The historic $462M settlement with electronic cigarette company JUUL announced last week aims to finally get the nation’s youth e-smoking epidemic under control. amNewYork Metro spoke with shop owners, students and more about the deadly trend.
The attorneys general from New York, California, Colorado, Illinois, Massachusetts, New Mexico, and the District of Columbia sued JUUL for causing a nationwide youth vaping epidemic. New York State will receive $112.7 million over an eight-year period, with $14 million to arrive in the next three months.
James also said that a JUUL representative engaged with at least one New York City school and falsely told high school freshmen that its products are safer than cigarettes. One of those schools was Dwight High School in the Upper West Side of Manhattan, said Halimah Elmariah, deputy press secretary for the New York State Attorney General.
The shop Galay works at keeps JUUL products behind the counter on a top right shelf. When Galay’s boss found out about the JUUL lawsuit, he said his boss panicked about the impact to the store and his store’s most popular JUUL customers: tourists from different countries. He said schools could be more proactive and use hands-on strategies when preventing students from smoking e-cigarettes.Sarah Belle Lin
While retailers were required to have licenses to sell cigarettes in New York City, a license to sell e-cigarettes was not required until Aug. 23, 2018. A decorative case, called JUULRY, supposedly for JUUL products at a smoke shop in the Upper West Side, New York City.Aayh Ayob and Sam Weinstein, juniors at M479 Beacon High School in the Hell’s Kitchen neighborhood, said they were both exposed to JUUL as early as middle school. For Weinstein, he first saw JUUL being used by an eighth grader outside of his school.
They acknowledged their school’s efforts to curb on-campus smoking, which included shutting down bathrooms during certain times of the day to prevent students from smoking inside. While this could cause slight inconveniences for students who don’t smoke, both Ayob and Weinstein understood their school’s intention to “spread awareness about it, which is really good and makes people try to recognize there’s a reason why they’re doing that,” Weinstein added.
While James said the state isn’t aware of any specific efforts targeting any particular community of color, youth, as a whole, were the targets. The ALA has been involved with public policy and education to reduce youth vaping across the nation. Carr commented on JUUL’s attempts to directly engage with at least one high school in New York City.
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