The brine-based garment has hundreds of millions of views — and over a million dollars in sales.
of followers donning the sweatshirt, he has a convenient link for purchase as well an “Eligible for commission” tag below the caption on his videos.This tag indicates that users can potentially make money off of certain videos if users follow the link in their videos and buy the product.
“Here’s the tea. Why is everyone buying it? They’re not. Well, some people are but the creators showing you the product, they probably got it for free,” he says in his now-viral video. “If it’s not obvious by now, TikTok is really pushing their TikTok shop.” Jon says that he, like so many others, started to see the sweatshirt everywhere one day and that’s part of the reason he wanted to try the sweatshirt in the first place.
According to TikTok, the virality of the sweatshirt is just the algorithm at work. A TikTok spokesperson, who declined to speak on the record, says that it’s not involved beyond just being the platform through which Bad Addiction is selling its copious amount of pickle sweatshirts.
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