What's the carbon footprint of a fashion show? No one really knows.
You could make the argument that it’s impossible to be 100% sustainable and that something is better than nothing. Plus, for many brands , Fashion Week is critical to success. As digital and social media evolves, shows have gotten bigger, to the point where they’re no longer just industry events. With the right models, celebrities, and setting, a runway show can generate millions of dollars in “media impact value,” which calculates the reach and resonance of social media coverage.
. “Instagram has changed not only the way we think about light design, but the way we think about the set and how people are seated…. You have to [bring users] inside this specific world.”Prodject —which has produced shows for Chanel, Prada, Savage X Fenty, and Tom Ford—insists the next generation is already up to speed. “We have a younger team, and they’re very aware of what we do and how we do it,” he says. “They’re conscious of waste, how we’re recycling, how we can try to rent things as much as possible. We use green generators at events, and a lot of venues have Landpower [solar energy] that we can use directly.
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