At her trial, Gwyneth Paltrow's choice of Mountain Valley water lent cachet to the brand.
— carefully chosen, as is everything about a Capital-A-list celebrity who has spent much of her life in front of the cameras — which conveyed a sort of stealthy-wealthy insouciance. But let’s not forget another way in which we consumers communicate with one another: our bottled water.with a judgment in Paltrow’s favor, the actress toted a half-liter green glass bottle from which she took fortifying swigs.
Bottled water as status symbol has ebbed and flowed like the possibly apocryphal sources from which it flows. You can pin the dawn of the Celebrity Water Era to the ’90s, when Evian appeared in the well-manicured clutches of the elite. Jack Nicholson toted a bottle on the red carpet at the 1990 Academy Awards. Celebrities such as Kim Basinger and Demi Moore were rumored to wash their hair with it.
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