One would think that if you run a traditional consumer business that can’t compete on costs with more efficient competitors, you would want to avoid them like the plague.
Researchers studied 177 bakeries in the city of Lyon to see what happens when you can’t compete on cost.
But a study of boulangeries in Lyon, France, found that by locating next to more efficient “modernist” rivals, “traditionalists” were able to better highlight their traditions and value and win.France’s traditionalist bakers, or boulangeries, should be out of business. Bread prices are competitive, leaving little room for pricing gambits. Ingredients are regulated .
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