Autocar sister title will serve some 20,000 new car adverts, replacing its New Car Deals service
Autocar sister website What Car? will replace its New Car Deals service with Autotrader classified adverts as part of a new multi-year partnership. From October 2024, some 20,000 new car listings on Autotrader will be advertised to readers of whatcar.com. Prospective buyers who click on a listing will be transitioned to Autotrader to complete their journey. It represents an extension of the partnership between Haymarket Automotive and Autotrader.
“The synergy between our brands and audiences is obvious, and by working together we can offer consumers, retailers, and car manufacturers an unrivalled end-to-end car-buying and selling experience.
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