What do Maverik Stadium, UCCU Center and America First Events Center have in common? They all have corporate naming rights deals worth millions of dollars.
A rendering of UVU's proposed new soccer stadium.These three university athletic venues are strewn about Utah, miles and miles apart. So what do they all have in common?These types of contracts often last at least a decade and come with all kinds of stipulations. Here is a breakdown of the naming rights deals at the public universities in Utah, obtained via public records requests by The Salt Lake Tribune.• Value: $28.
In addition, UCCU will get its name on the school’s events arena and baseball field. Those venues will be renamed the UCCU Center and UCCU Ballpark, respectively.
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