Áwet New York is opening a pop-up store in Paris, signaling its ambition to expand into Europe.
store in Paris as a prelude to a permanent space in the French capital, marking the first step in its expansion into the European market.Myntra CEO on Tech, Storytelling and Staying Ahead of the Fashion Retail Curve
Last June the brand hosted a dinner titled “A Celebration of Women” at Soho House Paris to mark the presentation of its resort 2023 collection, helping to forge bonds with the local clientele. “Paris has welcomed us with open arms. It has become a second home for our brand, and we are thrilled to provide our customer base with the opportunity to experience our uniqueFeaturing a minimalist decor of white walls with accents of gold metal, the temporary boutique at 5 Rue Commines in the Marais district, set to open from April 22 to 28, will carry Áwet’s spring 2024 line.
“This collection features our most diverse offering yet, highlighting our signature luxurious soft tailoring across both men and women. Our team prides itself on a hands-on approach to growth, and we are excited to connect directly with a new customer base as we continue to expand,” said Alex St. Urbain, chief marketing officer at Áwet., featuring an evolving roster of luxury designers of color, located in New York City’s NoHo neighborhood.
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