'Web3.0 Marketing Playbook 1 | Bootstrap the Initial Liquidity for a New DeFi Startup' cc: sora_xor crypto marketing
Finding the product-market fit is always the key to building a new product. If you’re looking for true protocol/product users, content marketing and community building will be the best leverage when doing effective marketing under an affordable budget. You can imagine all the docs, files, and even instant communication in your community are selling your product to the public, then how would you prefer to do the introduction?Crypto is a typical content-driven space.
Frankly speaking, that’s the priority acquisition channel in crypto. Some projects choose to conduct the public sales with CEX/DEX launchpad before launching so that the token can be partially distributed and generate buzz, however, this may be linked to CEX/DEX listing and MM on the secondary market for overall ideal effects. When it comes to projects that are about to debut without a token, leveraging the partnership/integration would be an effective weapon.
Compared to web2, web3 and crypto are way too niche at the current moment. Instead of the TV and billboards, users rely heavily on the content creators on Twitter and Youtube. Working with legit influencers in the sectors your project specialized would accelerate your awareness, create valuable content for targeting audiences from the third-party dependencies, then enhance brand assets overall.
Geographically, English-speaking countries/regions would undoubtedly gain ground, while regional countries such as China, Russia, Japan, and Vietnam are among the most active cryptocurrency users. Implementing the KOL strategy can be hugely effective - add so much value to the TVL at the very beginning.Google search consists of a significant part of where those users are coming from. It’s typical crypto users’ behavior that they would do their own research over Google.
APR/APY is variable, however for DeFi users, it's a significant signal. Many projects launch aggressive liquidity mining programs to kickoff and inject three-digit APY for assets pair to bootstrap initial liquidity. However, it’s worth considering the balance between emissions and rewards to avoid a death spiral once the liquidity mining ends.
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