Who will win?
. Tech companies everywhere are seeking to integrate AI in browsers in an attempt to please and attract users looking for the best possible search experience.This phenomenon was amplified with Microsoft’s announcement earlier this year that it would roll out a new AI-powered version of its Bing search engine and Edge web browser that will incorporate OpenAI’s ChatGPT.
Data from March 2023 show that Google Chrome’s market share is way ahead of its competitors at 64.8 percent , followed by Apple’s Safari at 19.5 percent ,That may soon change however as Microsoft CEO Satya Nadella announced during an earnings call this week that since the launch of the new AI-powered Bing search and Edge browser two months ago, the firm has been “making progress in share gains.
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