With HotWired, we introduced the world to the internet. Hyperlinks! Verticals! Banner ads! Cookies! Thirty years later, the hangover is real.
The internet has gone terribly wrong, or so common wisdom has it. AI has salted the earth with factory-made frankenwords. Online spaces are besieged by bad actors, from roving groypers to troll militias to tyrannical oligarchs. Identity thieves, lie peddlers, and revenge pornographers infest every corner of cyberspace. The only pure thing, maybe, are goat videos.
John B: That was the original sin of the internet: that we decided advertising needed to sort of be irrelevant and not contextual. John P: We weren't sure anybody would put more money in. And then we got four sponsors, six, eight, 10, 12. It turned into an advertising model. I don’t think any of us expected that we were ushering in, effectively, the largest revolution in economics maybe since the steam engine. Barbara: Cookies came along very quickly after that.
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