We compared Costco's Kirkland Signature brand items with their name brand counterparts, and it's easy to see why so many people love the warehouse chain

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We compared Costco's Kirkland Signature brand items with their name brand counterparts, and it's easy to see why so many people love the warehouse chain
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We tested five products from Costco's Kirkland Signature brand and five from name-brand originals to see how the warehouse's private label stacked up.

Costco has a devoted fan base. People swear by the Kirkland Signature brand, which keeps prices low and quality high by cutting out the middleman in the supply chain that can often drive up costs. We tested five products from the Kirkland Signature brand and five comparable products from other well-known brands to see how the warehouse's private label stacked up. Overall, we found that the Costco brand lived up to the hype. Visit Business Insider's homepage for more stories.

Costco has a devoted fan base. People swear by the Kirkland Signature brand, which keeps prices low and quality high by cutting out the middleman in the supply chain that can often drive up costs. We tested five products from the Kirkland Signature brand and five comparable products from other well-known brands to see how the warehouse's private label stacked up. Overall, we found that the Costco brand lived up to the hype. Visit Business Insider's homepage for more stories.

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