'We are on a war on combating greenwashing,' says climate tech entrepreneur

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'We are on a war on combating greenwashing,' says climate tech entrepreneur
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A Swedish start-up that's been backed by Google claims that its carbon emissions tracker can help to put an end to corporate greenwashing.

Headquartered in Stockholm, Normative says that its platform can help companies calculate their true environmental footprint and avoid misleading the public.

Burning fossil fuels is the chief driver of the climate crisis, yet the world's dependency on energy sources such as oil and gas is set to get even worse in the coming decades. Headquartered in Stockholm, Normative says that its platform can help companies calculate their true environmental footprint and avoid misleading the public.

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