If you’ve ever wanted to watch The Lord of the Rings: The Fellowship of the Ring in a gussied-up browser, Warner Bros. has an NFT for you.
and all of Warner Bros.’films in 4K. But the studio’s banking on a handful of NFT-related features being enough to convince people to buy either the “Mystery” or “Epic” editions of the movie as their first step toward becoming embedded in WB’s Movieverse.
According to an Eluvio spokesperson, Warner Bros. plans to release more of its films as NFTs like this in the future, and one potential use case for the Movieverse going forward could be to act as a marketplace for users to buy and sell these asset bundles amongst themselves. Eluvio also said that Warner Bros. could consider minting each individual asset included in the movie NFTs in order for them to one day be sold independently of the larger bundle.
Unsurprisingly, none of that functionality’s going to be part of WB’s Movieverse at launch. And it feels safe to question whether it ever will because it’s hard to imagine Warner Bros. will really be able to sell people on what sounds very much like a gussied-up, browser-based DVD selection menu masquerading as a collectible item.
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