In a change of strategy, Warner Bros Discovery has ditched plans to merge streaming services HBO Max and Discovery+, according to the Wall Street Journal. In a report this morning citing unidentifi…
In a report this morning citing unidentified insiders, the news outlet said the decision came after research suggested Discovery+ subscribers could balk at paying a higher price. A WBD rep did not immediately respond to Deadline’s request for comment.
HBO Max costs $16 a month, or $10 with ads, compared with $7 and $5 for the respective equivalents of Discovery+. Over the past several months, WBD execs have talked of combining the two into a single offering.
WarnerMedia, which launched HBO Max in 2020, closed its $43 billion merger with Discovery last April. Like many media peers, it is managing through continued decline in the linear TV business and uncertainty around profit models in streaming. The combined company has not broken out subscriber numbers for Discovery+, which launched in early 2021, for several quarters. Instead, it has rolled them into an overall subscriber number, including linear HBO.
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