Walmart's new website design might look familiar to Amazon users
feature bigger, glossier photos, and snappy names for product categories and promotions, such as"spring for Easter must-haves" and"fun decor under $20."that the redesign"offers a more engaging way to browse and discover our incredible assortment."
"The new homepage offers a product-focused experience that better mirrors the way our customers love to shop, highlighting the items that matter most to them at any given moment," Ward said. Ward added that the homepage features live video and mimics social media, allowing users to scroll through the offerings on the homepage just as they would scroll through Twitter or Facebook on their phones. Additionally, the redesign helps suppliers and third-party Walmart Marketplace sellers"showcase more relevant products," per Ward.
The move comes as Walmart tries to find the same lightning in a bottle that it captured during the early in the pandemic, when its e-commerce sales skyrocketed as many customers stayed at home and shopped online.. For comparison, Walmart's e-commerce sales grew a healthy, but not as remarkable, 17% year-over-year in the most recent quarter.
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