Waffle House is battling rising egg costs caused by the bird flu by adding a 50-cent surcharge to all egg menu items.
Waffle House has implemented a 50-cent surcharge on all egg items across its over 2,000 locations due to the escalating cost of eggs caused by the ongoing bird flu outbreak. The surcharge, which came into effect on Monday, reflects the significant increase in egg prices , which have surged by over 50% since November.
Osman Kazan, a business expert from Tulane University's Freeman School of Business, believes Waffle House's decision to add the surcharge is justified considering the substantial rise in egg costs. Kazan also suggests that other restaurants might follow suit by implementing similar surcharges, particularly for menu items that heavily rely on eggs. He anticipates a potential price increase for such dishes as well. Saloni Firasta Vastani, a marketing expert at Emory University's Goizueta Business School, shares a similar outlook. She predicts that if egg prices continue their upward trajectory, poultry prices will likely increase both in grocery stores and on restaurant menus. Vastani emphasizes that if the avian flu remains uncontrolled, we could witness a further surge in poultry prices. However, she believes that these surcharges are unlikely to become permanent. Instead, restaurants will be compelled to adapt and explore alternative ingredients to replace eggs in their recipes
Egg Surcharge Bird Flu Waffle House Egg Prices Food Industry
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