VW ID GTX sub-brand’s future in doubt as GTI and R electrify

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VW ID GTX sub-brand’s future in doubt as GTI and R electrify
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CAR magazine reveals details on the future of VW's GTX sub-brand

► Current-generation of cars will use nameplateVW’s all-electric GTX sub-brand is likely to be axed after the cars that currently use the nameplate have been replaced.

Brand boss Thomas Schafer discussed the future of the GTX badge during the 2023 IAA Munich motor show and said there would be ‘a transition.’ Schafer says: ‘GTI is the two-wheel drive brand, and R is the four-wheel drive brand. GTX was just an interim battery-electric only one, and we probably want to merge that in the long run.’

‘With the GTX models that we’ve introduced, they will run for a while and they’re already doing very well – they’re four-wheel drive and nicely differentiated,’ adds Schafer, ‘but, going forward, we’ve taught the world what GTI is, and we’ve taught the world what an R is. It would be ludicrous to re-educate people.and ID.5 electric SUVs, and have largely been described as a lukewarm performance brand rather than one with particularly potent power or handling engineering.

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