Videogames are about to get more expensive for the first time in 15 years. Certain Xbox and PlayStation games will cost $70 around this holiday season.
When a new generation of gaming consoles arrives ahead of the holidays, there will also be a new price tag on top-end videogames for the first time in more than a decade.
“We believe our suggested retail price for NBA 2K21 on next-generation platforms fairly represents the value of what’s being offered: power, speed and technology that is only possible on new hardware,” Take-Two spokesman Alan Lewis told MarketWatch in an email.Activision Blizzard Inc. ATVI told MarketWatch it had no announcements on future games but confirmed that “Call of Duty: Black Ops Cold War” would retail in the U.S. at $70. When asked if Electronic Arts Inc.
The 2005 increase to $60 from $50 did little to slow down rapid growth in videogame sales, and the COVID-19 pandemic has increased videogame play even more. Piscatella, though, pointed out that the industry has since diversified to offer more games as part of subscriptions or as free-to-play games that monetize through in-game purchases.
“There are so many ways games can be monetized now, and no one way of pricing or selling a title will work for everyone,” he said.
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