Victoria’s Secret Pink Carpet: The Brand Scrambles for Identity in First 'Show' Since 2018

The VS Fashion Show returned Wednesday, sort of, with Naomi Campbell reciting poetry and former Angels wearing black blazers.

It’s been four years since the images of skinny models in bright colors wearing giant wings—and the diet and exercise routines of said skinny models—took over the newsfeeds of teen girls and women around the world. But on Wednesday night, the Victoria’s Secret Fashion Show returned...without the ornate wings, the runway, or seemingly any idea of what kind of brand it’s actually trying to be.

The pink carpet for the trailer’s premiere, similarly, seemed to suffer from this chaotic brand relaunch. A wild mix of former Victoria’s Secret Angels, a bunch of TikTok influencers, a few random celebs , and some nepo babies and famous friends of famous celebs posed on it. And all of them wore outfits that seemed to say, “I have no idea what I’m dressing for.” See for yourself.

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