Stars and doctors hope Russell T Davies's BBC drama Men Up can help end impotence stigma.
It's the Russell T Davies flagship BBC festive drama about the little-known Viagra trial that is hoped to get men talking about erectile dysfunction.
Men Up is a feature-length BBC drama about five ordinary guys who take part in a new impotence drug trial. So with half over 40 likely to have erectile dysfunction at some stage, doctors have joined Men Up's star-studded cast and urged men to open up for the benefit of their health - and their relationships.
"Men need to think of their penis like a barometer of your health and if it's not working, you need to see a doctor and say I've got a medical problem." "If you had most medical conditions, you probably wouldn't wait three years before you go to see a doctor. If you leave it, relationships suffer and the risk of underlying more serious medical conditions gets worse."
Five ordinary Welshmen face up to their secrets and lies when they embark on one of the world's first medical trials for the drug that would become Viagra. Dr Janine David has undertaken clinical research and had papers published in journals about erectile dysfunctionIt is hoped the drama can help transform the "sniggering behind closed doors" taboo attitude to men who cannot get an erection.
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