Veteran defjam exec NickiFarag on breaking hits for alessiacara, rihanna & more
, it’s like a diamond in the rough. Alessia was a major feather in Def Jam’s cap. [CEO] Paul Rosenberg’s vision was about us once again becoming the No. 1 hip-hop and rap label in the world -- and to do that, you have to take chances on new artists.
To be there at Women in Music with Alessia, I felt proud. She was so humble and appreciative of being on that stage. It was a “holy shit” moment. When we dropped “Here,” radio was like, “Who is this girl?” We had markets with no airplay, but we would be in Shazam’s top 15. First we worked the record at Triple A, then at urban, but with its crossover potential, we decided to set an impact date at top 40 and rhythm.
For whatever it’s worth, being a woman in this role in this day and age has motivated and inspired so many other women I didn’t even realize. I had so many people that I either knew or didn’t know reach out to me as a beacon of hope. It was very overwhelming. You’re in your job and you’re just doing your work, you don’t think that one day you’re going to become a role model, but it gives them hope.
Even though I’m at the executive level and am the only female executive vp at the company, there are still moments when the boys club mentality comes into play. I’ve been navigating through that my whole career but it’s just easier now because of experience. It is what is, right? You just have to find a way to feel comfortable in your position, and do your job better than anyone else. It’s that simple.
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