Hershey will sell a vegan version of Reese's Peanut Butter Cups later this month, the first of two upcoming plant-based options to be sold nationally by the company.
The Hershey Company said on March 7 that Reese’s plant-based peanut butter cups will be its first plant-based chocolate sold nationally when they go on sale in March. A second vegan offering, Hershey’s plant-based extra creamy with almonds and sea salt, will follow in April.Reese’s Peanut Butter Cups are getting the vegan treatment.
Hershey said consumers want choice and are looking for products they consider healthier or with fewer ingredients, including reduced sugar and plant-based options. Hershey also introduced an organic version of Reese’s Cups in February 2021. Nestle has sold its KitKat V, a vegan KitKat bar, in Europe since 2021, while Cadbury sells a vegan chocolate bar in the United Kingdom. But so far, U.S. vegan chocolate options have generally been limited to premium brands, like Lindt, or organic chocolatiers like Hu Kitchen.
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