As the city gears up for the Olympics, the shoe brand is hosting three events in the run-up to the Fête de la Musique and Go Skateboarding Day.
Men’s Fashion Week with a series of events at the crossroads of skateboarding and culture — and this time, it’s taking the Sacré-Coeur.
The brand is building its skateable installation for OTW by Vans with L.A.-based creative studio Playlab, Inc. and California Skateparks, which also constructed the facility for the Street League Skateboarding championship in Paris in February. “It’s always hard to create new space but at the same time, it’s also the most exciting to do that,” she said, comparing the brand’s resolve to the mindset of a rider.
“We serve riders around the world and to celebrate that moment, at scale, is always a win for us as a brand,” said Leenknegt. “We are seeing amazing, positive pockets of progress,” said the executive, who joined Vans last year from Timberland, which also is owned by VF. “There’s a great appetite for the innovation product and for the new designs that we’re putting into the market. The AVE 2.0 with knitted upper is resonating across the world.”
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