Vancouver content creator's new guide aims to be a roadmap to becoming an influencer

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Vancouver content creator's new guide aims to be a roadmap to becoming an influencer
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\u0022My hope is that it breaks down the intimidating part of starting as an influencer,\u0022 Cara Jourdan says of the guide.

“I don’t love it, if I am being honest,” she says. “It is true that we are trying to ‘influence’ our audience to engage with our photos or love the products we do, however, I don’t like the arrogance of the word.”

“I wanted to give a peek into the business aspect of being an Influencer and what it actually takes to make it a job where you can earn money and do it full-time.” In addition to publishing her ebook, Jourdan says she’s ramping-up her online content coaching services for businesses and individuals. She’s confident others can learn from her experience in the industry to find their own path to success in content creation.

“Our growth has been inextricably linked to our partnerships with influencers — from our continued partnership with Jillian Harris to our 2021 collaboration collection with Hilary Duff,” Lazar says.

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