Valentino is shining the light on its menswear category by breaking away from the coed format of the past three years and staging a dedicated fashion show in Milan.
In 2022, the house launched the Maison Valentino Essentials, a selection of timeless yet continuously evolving staples, as codes of Piccioli’s creative vision, and the project will continue through this year.that menswear last year represented 14 percent of sales, and that he sees “great opportunities” in this segment. When asked about gender-fluid designs embraced by Piccioli potentially losing steam, the executive did not see any comparison or conflict.
Other luxury brands, from Gucci and Versace to Givenchy and Moschino, have been moving away from the coed format, where often womenswear designs distract the attention from the men’s looks. There are 75 Valentino stores that carry men’s and women’s collections, and 25 menswear-dedicated boutiques. Of those, 21 are shop-in-shops.
The distribution of menswear will be further extended next year in cities such as Paris and Shanghai, Nagoya, Wuhan and New York, to name a few. house reached 1.42 billion euros, climbing 15 percent compared with 1.23 billion euros in 2021. before interest, taxes, depreciation and amortization, including the IFRS 16 impact, amounted to 337 million euros, up 18 percent compared to 2021. Operating profit totaled 121 million euros, climbing 30 percent compared with 2021.
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