The 'Brave' app connects to a wristband, allowing users to alert friends and family in just a few taps if they're in danger.
The product is an app called Brave that is linked to a wristband, and it aims to give students a way to discreetly notify their friends if they're in danger. When someone is in trouble, they tap the wristband, and it will send a notification to everyone in the Brave network, along with a map showing the person's exact location and directions on how to get there.
"I just had too many friends getting sexually assaulted, and the reported statistics are one in four women in college getting sexually assaulted every year, and at some schools, that's one in three," he said. "It was just me by myself for the past year and a half, and then my team found me. I was reaching out to different support communities around campus, and I was running around like a chicken without a head to be honest," he said.
"I had to join the Brave team because prevention is so critical because I'm also passionate about preventing people from becoming survivors in the first place as well as helping survivors heal," said Miedziak. Throughout April, Brave launched a beta test of its app and wristband with hundreds of student testers, starting with students from the Survivor Support Community.
"Social media presence is so important with developing a community of like-minded people that want to be empowered to promote safety. We are expanding our team at Brave by involving brand ambassadors, so they can create user generated content on their platforms as well as post on our own platform, so we can grow our community to as many people as possible. It's not just women who are affected by sexual assault, it's everyone," said Vangrin.
Abrishami said the team plans to get Brave to market by fall 2023, and the pre-sale price is $45.99 per Brave band.
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