That Donna Heinel emerged as the only senior athletic department administrator indicted in the $25-million racketeering college admissions conspiracy came as a shock to those who saw her as someone giving instruction on how to do things the right way.
A USC athletics athletics administrator is among those charged with being part of a $25-million racketeering conspiracy in which parents used bribes to have their children falsely admitted as recruited athletes. Above, the USC campus.
Quietly, in the middle of this transition period, a little-known athletic department coordinator who was actively involved in coordinating the admissions process for incoming USC athletes received a promotion. Donna Heinel was to assume the position of Senior Woman Administrator, a role developed by the NCAA for institutions to promote female involvement in high-level decisions.
Heinel appeared primed and ready to be a guiding light. She already had started a consulting firm on the side, Clear the Clearinghouse, which offered advice to high-school counselors, parents and prospective athletes about how to manage the NCAA clearinghouse’s minimum eligibility requirements.
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