We're getting closer to Super Bowl 57 in Glendale, Arizona, which means the first national commercial block after the coin toss is not too far behind. Be ready to rate with USA TODAY Ad Meter.
that tops 2022's $6.5 million for a 30-second commercial. But the hefty sum has not kept brands from jumping into the national spotlight, with FOX's inventory reportedly 95% filled. Car brands have been the headliners of Super Bowl 57 skippers, including Toyota, BMW, Nissan, and GM. Coca-Cola joins that list again, along with Taco Bell and Meta.
On the other side, we've seen Ad Meter alums Avocados from Mexico create some campaign buzz, as well as Hellmann's, Doritos , Rakuten, Downy, and Pringles, which is featuring a mystery celeb – the brand's first star since Bill Hader in 2018.
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