As the threat of a TikTok ban looms, some U.S. TikTok users are flocking to Chinese social media app Xiaohongshu – making it the top downloaded app in the U.S. The self-described “TikTok refugees” landed on Xiaohongshu as an alternative to TikTok.
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Xiaohongshu, which in English means “Little Red Book” is a Chinese social media app that combines e-commerce, short video and posting functions. “What I experienced on so far has been really great and inviting,” said Garman, who has left two posts on the platform. Other American users who have joined Xiaohongshu have been outspoken about joining the app in protest of the possible TikTok ban.
“A lot of us are smarter than that though so we decided to piss off our government and download an actual Chinese app,” she said. “We call that trolling … in short we’re here to spite our government and to learn about China and hang out with you guys.” Though Xiaohongshu has seen an influx of users, it is not clear if the app could replace TikTok, which has created an ecosystem that. Before TikTok was under threat, the overwhelming majority of Xiaohongshu's users were Chinese, and the app, which lacks translation features, is not optimized for an international user base., many Chinese and American Xiaohongshu users have pursued friendly cultural exchanges on the app. Those interactions range from live chat rooms to comments on posts.
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