UMG Announces Wellness App and Partnership With Ariana Huffington’s Anti-Burnout Tool

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UMG Announces Wellness App and Partnership With Ariana Huffington’s Anti-Burnout Tool
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The inaugural Music + Health conference featured discussions with Selena Gomez, Rick Rubin and more.

RelatedUMG also announced a new partnership with Thrive Global that will see UMG become the exclusive music partner for their Thrive Reset stress management tool. Huffington launched Thrive in 2016 as part of her years-long campaign to stamp out “burnout” and to help companies improve the well-being of workers through science-based actions. The Thrive Reset app uses music and breathing exercises to help users reduce stress in 60-second bursts.

“Universal’s catalog will make Thrive Resets more engaging, personalized and joyful to drive even greater behavior change through our platform, helping people reduce stress and connect each day with what they love about their lives,” said Huffington, who famously installed “sleep pods” — in rooms with names like Napquest — while leading.

On the licensing front, UMG announced it would provide selections from its vast catalog to digital therapeutic company soundBrilliance for use in closed clinical trials. According to the label, these trials will use music, psychology & measurement techniques “to create tools & exercises which empower people to better self-manage the fundamentals of health.”

The day featured a Zoom chat with music producer Rick Rubin on the topics of creativity, music and wellbeing, plus panel discussions featuring Dr. Lisa Miller, Dr. Daniel Levitin, Dr. Assal Habibi, Jaron Lanier and neurosurgeon and scholar Dr. Ali Rezai, as well as a presentation from MedRhythms co-founder and CEO Brian Harris.

“Throughout my life, I have experienced countless examples of how music can change people’s mood, comfort them in times of emotional crisis, or even help them physically,” Grainge said. “At Universal, I wanted this powerful relationship between music and health to not simply be a series of anecdotal observations, I want it to be a key component of our strategy, so we can really put music to work in ways it has never been used before.

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