'Please don't bring that fox song back.'
-based ride-hailing company taps Diddy to create a hit song for Uber One, but he’s skeptical he’s being coerced into writing just another jingle. Nonetheless, he heads to the recording studio to come up with a catchy melody for the subscription service.
He’s joined by fellow chart-toppers Montell Jordan, Donna Lewis, Kelis, and Ylvis, who perform Uber-adjacent renditions of their respective singles, “This is How We Do It,” “I Love You Always Forever,” “Milkshake,” and “What Does the Fox Say.” Ultimately, it’s Haddaway’s riff on “What is Love” that wins out in Diddy’s eyes.
It's the third year in a row that Uber has paid for a Super Bowl ad. And despite the celebrity appearances, the commercial came off as a tired nostalgia play in a line of similar ads that attempted to tug at viewers’ heartstrings — notably, John Travolta revisited"Summer Nights" from"Grease" for T-Mobile, TurboTax celebrated Men Without Hats'"The Safety Dance," and E-Trade brought back its signature talking babies.
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