The typical Home Depot customer is a 45-year-old white man with a college degree earning over $80,000
Originally founded in 1978 in Atlanta, Georgia, the company now has 2,322 stores in all of North America and employs about 475,000 people.
The store serves two core groups of customers that it refers to as DIY and pro segments. DIY shoppers turn to the store for supplies to complete their own projects, while pros are typically contractors and tradesmen, like electricians, plumbers, and painters. Home Depot says high-spending pros are the strongest piece of its business.
The typical customer picks up an average of six items per trip for a cost of $83.55 and tends to visit 12 times per year for an annual expense of $1,052, Numerator found.
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