A class-action lawsuit in San Francisco accuses Hermès of requiring customers to purchase other luxury items before gaining access to a Birkin handbag.
Two California residents are suing the French luxury design company Hermès over claims that it sells its Birkin handbags only to customers who have purchased other Hermès items in the past, including the designer's pricey shoes, scarves and belts. The class-action lawsuit filed Tuesday in San Francisco alleges that customers must have a qualified “purchase profile” with Hermès to gain access to Birkin bags.
Hermès currently operates more than 40 retail stores in the U.S., including eight in California, according to the lawsuit. “Typically, only those customers who are deemed worthy of purchasing a Birkin handbag will be shown a Birkin handbag in a private room,” the lawsuit says. Hermès sales associates are promoting the scheme by encouraging customers to buy multiple other items in order to have the opportunity to buy a Birkin, the lawsuit alleges.
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