Twitter Under Elon Musk Is Starting to Look Like SpaceX

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Twitter Under Elon Musk Is Starting to Look Like SpaceX
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Elon Musk is infusing Twitter with an intense pressure on employees, compensation approach and ethos of trying things quickly even at risk of failure. It resembles the approach he has taken at SpaceX.

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Division of duties, with a top executive overseeing daily operations and Musk handling engineering, could be a model for TwitterElon Musk announced on Twitter that he has hired a new CEO for the social media platform, but didn’t specify who. People familiar with the matter say Linda Yaccarino is in talks for the post. Photo: Cindy Ord/Getty Images

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