This Influencer With 2M+ Followers Couldn’t Sell 36 Shirts, So Twitter Did A Marketing 101 Class
She wrote:"Unfortunately the company that I'm working with goes based on your first drop sales. In order for them to order and make my products I have to sell at least 36 pieces but I was getting such good feedback that people loved it and were gonna buy it. No one has kept their word so now the company won't be able to send out the orders to people who actually bought shit and it breaks my heart.
Twitter gave her constructive criticism on the launch, first pointing out that you need to know your consumer as a business owner:
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