“Twitter obviously cannot become a free-for-all hellscape,” Elon Musk wrote in a letter to advertisers. The problem is that the platform already seems like one to many of its users, who habitually refer to it as the “hellsite.”
; and a plan to charge users for blue-check verified status. The barrage of updates is emblematic of Silicon Valley’s favored “fail fast, fail often” ethos, but it’s unclear which tweeted plans will stick, and for many people the sense of volatility is a turnoff. Researchersthat there was a “measurable spike” in hate speech following Musk’s takeover, with certain racial epithets appearing at more than four times their frequency in the preceding week.
Before he bought Twitter, Musk complained that the platform’s most influential users were underactive. “Most of these ‘top’ accounts tweet rarely,” he posted in April, adding, “Is Twitter dying?” But now some areentirely. The television showrunner Shonda Rhimes, who has nearly two million followers, tweeted last weekend, “Not hanging around for whatever Elon has planned. Bye.” Alternative platforms, such as the open-source Mastodon, are seeing a jump in interest.
Musk is reportedly considering other new features, such as paywalled D.M.s and promoted replies, to allow some users to boost their visibility. But many feel that they have a right to access the platform for free given that they create the content that drives its revenue. Musk has described the current version of Twitter as a “,” where verification is available only to a select few according to their perceived level of importance.
On Monday, Calacanis, the investor who is part of Musk’s war room, tweeted that he’d been hearing ideas from marketing contacts about how to “” on the platform. The statement struck many Twitter users as especially oblivious. Since when has joy been the primary experience or even the aim of using Twitter, the Internet’s premier fight club? The platform thrives on vendettas and Schadenfreude. Its driving emotion is shame, as John Herrmanmagazine.
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