Twitter co-founder Ev Williams says his 'phenomenally lucrative' bet on Beyond Meat stemmed from his vegan past
Obvious Ventures, which Williams co-founded in 2014, owns a stake in Beyond Meat that's now valued at close to $350 million, following the stock's more than 200% increase since the company's IPO.
Williams said his firm focuses on what the partners call "world-positive investing," and big systemic problems in society. Obvious has also invested in electric bus company Proterra and supplements company Olly, which UnileverWith Beyond Meat, Williams said the firm wanted to invest in disrupting the "trillion-dollar market" for animal products.
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