One of new Twitter CEO Linda Yaccarino’s top tasks will be to repair the platform’s relationships with advertisers. Twitter’s adjusted earnings and total revenue dropped roughly 40% year-over-year in December.
Twitter head Elon Musk announced that he has chosen his replacement as chief executive of the company: Linda Yaccarino. She’s a former NBCUniversal executive Yaccarino worked at NBCUniversal for the last 11 years, and most recently was Chairman of Global Advertising & Partnerships. NBCUniversal-parent Comcast CMCSA, +0.02% announced she would be leaving the company last week.
“If freedom of speech, as he says, is the bedrock of this country, I’m not sure there’s anyone in this room who could disagree with that,” she said. “I feel like we’re headed to a good place. We’re roughly break-even,” Musk said in the BBC interview, streamed on Twitter Spaces. “I think we’re trending toward being cash-flow positive very soon, literally in a matter of months.”Yaccarino faces major challenges at Twitter Surely one of Yaccarino’s top task’s will be to repair Twitter’s relationship’s with advertisers.
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