Trump’s RNC rebrand is a recipe for the Republican Party’s implosion

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Trump’s RNC rebrand is a recipe for the Republican Party’s implosion
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Michael Steele is a co-host of 'The Weekend,' which airs Saturdays and Sundays at 8 a.m. ET on MSNBC. He is a former lieutenant governor of Maryland and a former chairman of the Republican National Committee.

As a real estate developer, Donald Trump loved to put his name on other people’s buildings. Now, he’s about to pull off a similar rebranding of the Republican National Committee. It’s going to end in an implosion about as dramatic as his failed Atlantic City casino. After forcing out onetime ally Ronna McDaniel as RNC chair, Trump has endorsed North Carolina GOP Chair Michael Whatley and his own daughter-in-law, Lara Trump, to lead the party apparatus.

' With his loss in 2020, Trump became the first one-term President since George H.W. Bush. He was the first president whose party lost the White House, the House of Representatives and the Senate in a single term since Herbert Hoover in 1932. The losing streak continued into the 2022 midterms with the “red wave” that wasn’t. Yes, Republicans took back the House, but with a razor-thin majority — one that has only whittled further and grown more divided in its first year.

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