The Trump campaign says its 'female forward' approach boosts donations from women
But the uptick in female financial support is also the product of a targeted online fundraising effort that is giving the Trump campaign a handy talking point about his gender appeal.
The campaign also recently ran Second Amendment ads focused on women who support gun rights, and has plans to roll out a “women’s focus coalition” in the coming weeks that will oversee a robust effort to engage women across every battleground state through volunteer events and women-specific outreach initiatives, the officials said. Similar grassroots coalitions in early voting states in 2016 included a mix of “Women for Trump” volunteers and skilled field organizers employed by the campaign.
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