Team's primary colors will be chrome and azul; team's 'The Flow' logo represents San Diego County's cities
Major League Soccer’s San Diego expansion team held its Brand Reveal Festival outside Snapdragon Stadium on Friday night, about 28 hours after its brand was revealed in a less festive way via a media leak. The basics of the name, colors and crest unveiled Friday night were previously known, but there were a few new twists from explanatory press information as well as some secondary logos.
Chrome is reflective and dynamic in nature, an effect as well as a color. … Azul, a dark navy blue, spotlights San Diego’s deep connection to the Pacific Ocean and our daily enjoyment of the clear blue sky.” The crest: “The heart of our crest is ‘The Flow,’ comprised of 18 lines representing the 18 communities of San Diego County, woven into one. … San Diego is displayed at the top of the crest in the form of an arch, inspired by the iconic neighborhood arches and signs around greater San Diego.
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