Triscuit is debuting its first-ever product that is not a cracker, with the new Wheatberry Clusters.
is debuting its first-ever product that is not a cracker, with the new Wheatberry Clusters.
"We see it as a totally new snack, something that almost defies categories," Sally Barton, Triscuit's senior brand manager, told Business Insider."It's not chips, it's not trail mix, it's not a cracker. It is something else entirely." The target customer for the Wheatberry Clusters is younger than the average Triscuit eater, according to Barton. They're busy and active people who think a lot about nutrition and health. They might be looking for a new on-the-go snack for the"afternoon slump" in a variety of forms — on their own, on salads, or on yogurt.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Tencent shares took a beating in 2018, but it's a different story this yearAbout $127 billion of value was wiped off of Tencent in 2018. Now, the Chinese internet giant is beginning to see a recovery thanks to a revival of gaming approvals in China.
Read more »
An Instagram-worthy Bible aimed at millennials'As an artist and designer and a reader, I was thinking, 'This is not good design.'' This startup sought to make a Bible worthy of the 'gram.
Read more »
Alexandria Ocasio-Cortez takes aim at the 'worship' of 'meh'A freshman congresswoman drew bigger crowds at South by Southwest than any presidential candidate, and no one was surprised because it was Alexandria Ocasio-Cortez.
Read more »
Opinion | 'Captain Marvel' isn't trailblazing like 'Wonder Woman' — but it's still a lot of funBoth the film and its empowered superhero don't feel the need to prove themselves to anyone. And why should they? The boys certainly don't.
Read more »
‘Oklahoma!’ Takes Aim at Gun IssueThe revival of “Oklahoma!” will be the first Broadway show to join a new gun-related initiative that aims to mitigate the depiction of gun violence.
Read more »
GE Says It’s Leveraging Artificial Intelligence To Cut Product Design Times In HalfAI is helping computers drive cars, recognize faces, and hold lifelike conversations. GE engineers now say they've used the technology to develop tools that will radically speed up the industrial giant's design process for jet engines and power turbines in its next generation of products.
Read more »