We talked to creative director Trey Laird, the creative director of Donna Karan and DKNY, about relaunching the brand after 10 years.
Donna Karan Spring 2024. Shot by Annie Leibovitz, styled by Jessica Diehl, creative direction by Trey Laird., memories of scavenging around in our mother’s closets for timeless wardrobe staples she’s held onto all these years. After 10 years out of circulation, Donna Karan and its younger offshoot brand,, are relaunching, retaining but updating their original vision of sophisticated, classic, high-quality clothes for every generation.
Philosophically, it’s the same thing that Donna did. Things that work together, things that feel comfortable, things that can go anywhere. Black is a key thing that Donna believed in, so when I travel, I find myself sticking to that. Not out of safety, but just because it’s flexible and you can mix it with so many things. On this trip I have my Rick Owens sweatpants, my tuxedo, and pieces that I can mix together.Tell me about tapping Annie Leibovitz to photograph the relaunch campaign.
Kaia Gerber for DKNY SP24. Shot by Alistair McLellan, styled by Alastair McKimm, and creative direction by Trey Laird.
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