Transgender influencer Dylan Mulvaney says she felt abandoned by Bud Light after facing 'more bullying and transphobia than I could have ever imagined' over her partnership with the beer giant.
In a video posted Thursday to Instagram and TikTok, she said she “was waiting for the brand to reach out to me. But they never did.” She said she should have spoken out sooner but was afraid and hoped things would get better — but they didn’t.
A deluge of criticism and hate erupted soon after Mulvaney cracked open a Bud Light in an Instagram video on April 1 as part of a promotional contest for the beer brand. She showed off a can emblazoned with her face that Bud Light sent to her — one of many corporate freebies she gets and shares with her millions of followers.
In the four weeks ending June 17, Bud Light’s U.S. retail sales had slumped 26% compared with the same period a year ago, according to Bump Williams Consulting, which follows the industry. Sales of Modelo Especial, which recently supplanted Bud Light as the country’s best-selling beer in retail dollar sales, rose 9% in the same period. Modelo’s market share was 8.4%, while Bud Light’s was 7.1%.
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