In Transformers, being called an Autobot is typically seen as a true honor, but it was originally an insult that applied to all Cybertronians.
The Transformers are broken down into two major factions, Autobots and Decepticons, and as cool as the names sound, they have always been almost excessively simplistic. However, IDW Publishings’ run with Transformers actually gave an answer to the true meaning of Autobots, revealing it came from a major insult.
Before the Great War the term Autobot was not widely used, as most transformers were simply known as Cybertronians. The symbol of the Autobots was created six million years prior by Onyx Prime to represent the alliance of the ancient Primes - the powerful leaders of the Transformers - and as such it became a universal symbol for all Cybertronions, not any specific faction.
The Autobots Reclaimed Their Name The Autobot name was originally just a branding decision made by toy makers and had no actual significance to the story of the old Generation 1 Transformers cartoon show. In fact, in Japan the Autobots were called "Cybertrons" . The name Autobot only came about because the majority of the good guy factions were able to turn into automobiles, which is obviously an explanation that doesn’t work in-universe.
However, IDW’s explanation is a really cool take on the name of the faction led by Optimus Prime, because it is about reclaiming power and freedom. In essence, it becomes about reclaiming one’s power, not just from authoritarian rule, but by being able to proudly claim a name and give it the connotations that you desire. Ultimately, this is a perfect example of writers taking a simple name meant to help sell product and giving it real meaning beyond the nostalgia and name-brand recognition.
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