Residents were revolted by two sleazy slogans that poked fun at the fact that the city’s name rhymes with the word “vagina.”
Locals in the Saskatchewan city, located 100 miles north of the US border, eagerly awaited the unveiling of the new ads last Thursday, which came as part of a $30,000 rebrand by the tourism organization Experience Regina.
The slogans — “Show us your Regina” and “The city that rhymes with fun” — appeared on the tourism organization’s website and on hoodies before they were quickly pulled in the face of backlash.
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