Tod’s and Automobili Lamborghini are stepping on the gas together, endorsing the contemporary Italian lifestyle.
“Lamborghini represents the highest expression of design and technical integrity in the automotive industry,” said Diego della Valle, chairman and chief executive officer of Tod’s Group. “The attention to detail, the constant research and innovation are key values for both brands, and truly represent Italian style,” he added.
The move is seen as furthering the luxury positioning of the Tod’s brand and tapping into high-end consumers’ penchant for tie-ups. It also restates the Tod’s Group commitment to invest in and nurture all brands under its umbrella, which include Hogan, Fay and Roger Vivier in addition to the flagship Tod’s label.
“Tod’s was founded at the beginning of last century by a passionate and visionary artisan. About 50 years later, Ferruccio Lamborghini made his dream come true and founded a company moved by the same passion and vision, with a relentless commitment to research and innovation,” said Stephan Winkelmann, chairman and CEO of Automobili Lamborghini. “We are proud of this collaboration that boasts an undisputed Italian touch.
Diego Della Valle, president and CEO of Tod’s Group and Stephan Winkelmann, chairman and CEO of Automobili Lamborghini.This is not the first time the brand has toyed with the world of mobility. Last year it dropped a limited-edition, 70-piece bicycle developed with Italian bike manufacturer Colnago.
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