Mondelez International said its Toblerone packaging will no longer have an iconic Alps mountaintop after concerns over Switzerland's Swissness Act.
Toblerone chocolate bar packaging will no longer have the same image representing the iconic Matterhorn mountain top located in the Alps between Switzerland and Italy.
The effort, though, is also being characterized as the company not wanting to violate Switzerland's"Swissness Act," enacted in 2017. The Swiss Federal Institute of Intellectual Property, said,"The new 'Swissness' legislation therefore strengthens protection for the 'Made in Switzerland' designation and the Swiss cross. It helps prevent and curb their misuse, so that the value of the 'Swiss' brand can be preserved in the long term."
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