How TikTokers are turning to YouTube and email newsletters to earn more money, as they struggle with engagement on the short-video app and a potential ban looms
However, creators on the app report that views are down, which impacts their earnings.Some TikTok influencers are turning their time and energy to other platforms to earn more money, grow their audiences, and create permanent homes for the content.
At the height of the pandemic, thousands of users on the app saw their videos go viral. As their followings grew, they were able to build personal brands and accumulate wealth by partnering with brands on paid campaigns and join TikTok's Creator Fund, which paid them according to their videos' views, comments, and likes.
However, the ability for creators to monetize on the social-media platform has gotten a lot more precarious. Low payouts from the creator fund have caused several TikTokers to
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